Hormel Ready to Take Back the Spam - 1,883 Views, 1 Comment
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The Hormel corporation, long tolerant of its trademark “spam” being used to mean junk email, has decided that they have had enough, and are ready to reclaim their rightful place as The Spam People. As part of their initiative, they will be launching a multi-part ad campaign in the UK, where, apparently, Spam is actually considered an edible foodstuff. With respect to the arguably rampant infringement of their trademark, Hormel’s policy to date had always seemed to be “you can use ’spam’, but not “Spam” or “SPAM”. As if to bring home that point, last year Hormel sued anti-spam company SpamArrest for trademark infringement. Said SpamArrest CEO Brian Cartmell, “Hormel is acting like a corporate cry baby.” Maybe, but a corporate cry baby who owns the trademark “Spam”, and who is not going to take it any more. You can read more about this here.
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Hormel Ready to Take Back the Spam
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Previous Article « For Many, Blogs Were First Line of Information During the Election
Read Next Article » Download a Movie, Go to Jail - Motion Picture Association Gets Tough on Piracy
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» Hormel Loses “Spam” Trademark Case Against Anti-Spam Company
» Hormel Loses Law Case Over the Word “Spam”
» Nigerian 419 Spam: The Video
» Inboxes Engorged with Porn Spam
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The Hormel corporation, long tolerant of its trademark “spam” being used to mean junk email, has decided that they have had enough, and are ready to reclaim their rightful place as The Spam People. As part of their initiative, they…
Comment by Lockergnome's Windows Fanatics — 11/4/2004 @ 2:55 pm