Google Glasses are soooo yesterday. The newest thing is Google Shoes. Now, we are all familiar with Apple’s partnership with Nike, which allows your iPod to talk with your Nikes (or is it the other way around?), to track your distance and other pedometer sorts of functions. But with the Google High Tops, the technology talks to you. These aren’t your mother’s Chuck Taylors! And how does YesYesNo factor into this?
Have we mentioned that with the Google High Tops, the technology talks to you?
That’s right. The shoes encourage and even taunt you. (Unlike the FitBit, which only encourages you, and goes with every outfit – and is, you know, a real product – more on that later.)
Google is calling the Google Talking Shoe “A connected sneaker that can share its story on the web.”
Share its story?
That’s right, the idea is that your shoes can update your social media accounts in real-time. Think of it like your shoes doing a FourSquare check-in for you (although its not known if they have FourSquare integration).
The Google Talking Shoe was debuted at South by Southwest (SXSW), and has been getting a lot of hype. But, the skeptic in us wonders whether this wasn’t a slightly early April Fool’s stunt.
And, curiouser and curiouser, Google Shoe ‘partner’ YesYesNo seems to have an existing relationship with the Nike+ – which of course is Apple’s Nike+ iPod project.
So, in-your-face-Apple one-upmanship, or cool concept project, or real product? Or some from column A, and some from column B?
Only time will tell.
Here’s the official Google Shoe video: