Articles on Internet Marketing


Former Hostage Terry Waite Pleads Pentagon Hacker’s Case  453 Views (This article has 1 comment)
Gary McKinnon, the self-confessed pot-smoking, Asperger's-diagnosed British hacker who went by the nickname "Solo", and who hacked into several U.S. military computer systems (including at the Pentagon and NASA) and now faces extradition to the U.S. to stand trial, has none other than former hostage and Anglican envoy Terry Waite pulling for him.

Today is Black Monday - Also Known as Cyber Monday  3,055 Views (comments)
You've probably heard of "Black Friday", which is the day after Thanksgiving, when all of the shops have their sales, and it's chaos and bedlam and pandemonium, oh my! But that ain't nothing compared to Black Monday - or Cyber Monday - when all of the online shoppers take to the net.

Amazon and eBay Account for Huge Revenue Injection for United States Postal Service  2,622 Views (This article has 2 comments)
Ever wonder what percentage of the Post Office's revenue comes from Amazon or eBay shipping? We wondered, and here is what we found out. What we discovered was fascinating, and makes one wonder just why postage rates continue to go up, up, up.

New CAN-SPAM Rules Effective This Month Require Single Action Opt-Out, Designated Senders, and More  1,484 Views (comments)
Four new rules have been issued by the Federal Trade Commission which augment and amend the CAN-SPAM Act of 2003. These four new rules amending the CAN SPAM Act take effect this month (June, 2008), and affect all senders of commercial email who have an email list of any size. Here's what the new CANSPAM Act rules are. For a full explanation of what you must do in order to comply with the new rules (including the complicated "Designated Sender" rule), you can download a recording of ISIPP's teleseminar, describing the rules and how to comply in detail, for just $39.97. [Download the recording of the CAN-SPAM Act of 2003 new rules teleseminar here! $39.97, 49 minutes long]

When Feedback is Demanded What’s the Point?  1,519 Views (This article has 8 comments)
Now, we all know the importance of feedback. Giving feedback is what allows businesses to even better serve their customers. And we're all familiar with feedback forms on all sorts of sites, the quintessential example being the feedback form for eBay feedback. There are all types of feedback - positive feedback, negative feedback, and even constructive feedback which may be neither. But demanded feedback? Giving and receiving feedback should be a voluntary act. Demanding that I leave feedback for a transaction with you may lead to destructive feedback, or maybe I should learn how to give scholarly constructive feedback that feels positive when it isn't! I mean, why provide feedback at all if it's going to be so strained? Why do you feel entitled to - indeed - how dare you demand feedback from me? [And check out how eBay is forcing sellers to leave buyers only positive eBay feedback - no more eBay negative feedback for buyers with the new eBay seller feedback rule!]

From Food Stamps to Six Figures, Using the Internet  1,324 Views (This article has 4 comments)
We have a colleague by the name of Jeff Walker. Jeff is one of those amazing people - a genuinely nice guy - who also happens to know how to ethically make a lot of money on the Internet. I mean, a lot of money. What is unique about Jeff, also, is that he helps others to make a lot of money on the Internet. Again, I mean, a lot of money. Now you can watch as Jeff helps a guy go from food stamps to six figures, using the Internet!

How to Make Money on the Internet  6,067 Views (This article has 3 comments)
We are asked all the time "How can I make money on the Internet?" or "Where can I learn how to make money on the Internet?" In fact, we're asked often enough about how to make money online - and we have a vested enough interest in making sure that people do it appropriately, without spamming and following the rules and observing best practices - that we now offer this article.

ISPs Inserting Ads In Your Browsing Experience to Cash in on the Internet Ad Boom  2,532 Views (This article has 5 comments)
Not to be left out of the Internet Ad boom (such as those ubiquitous "Ads by Google" Adsense ads), it has been discovered that ISPs are cashing in on the ad money craze by inserting ads into your browsing experience using a service called NebuAd - that is, as you are browsing from website to website, your ISP may be adding their own contextually matched ads for you to see, overlayed on top of what you are browsing, based on what you are browsing!

Full GPS Slated for Nokia Cell Phones - Location Based Ads Pushed to Your Cell Phone Just Around the Corner?  3,948 Views (This article has 2 comments)
Wow, that was fast! It was barely a week ago that we predicted the convergence of GPS and Internet on cell phones and it leading to location-based push advertising to your cell phone, and now Nokia has announced (well, leaked, really) that they plan to have full navigation GPS on all Nokia cell phones.

GPS Enabled Internet, or Internet Enabled GPS - The Next Advertising Frontier  7,008 Views (This article has 1 comment)
Here is my prediction: the next big thing from the Internet advertising point of view is going to be this: the convergence of always-on Internet and GPS in one device. Internet and GPS convergence.

The “This is Spam” Button is Not an Unsubscribe Button! If You Asked for the Email, Don’t Hit “This is Spam”!  2,580 Views (This article has 10 comments)
The "this is spam" button is not an unsubscribe button! The "this is spam" button is a "whack this sender because they sent me this email without permission" button.

Starbucks Retracts Free Iced Coffee Email After Offer Spread Across Internet  2,946 Views (This article has 2 comments)
Starbucks has been forced to retract a coupon offer for free iced coffee for the friends and family of their employees in the southeast region of the United States after the email containing the offer was distributed across the Internet, and the coupon started getting posted on blogs across the nation, and even made it out to Digg.

Do You Have Web Rage?  1,400 Views (This article has 2 comments)
Do you have web rage? A new survey has found that disappointed online shoppers are experiencing "web rage" at poorly performing web merchant sites, and going back to in-person shopping.

“Limited Link Marketing” - New Pixel by Pixel Marketing Takes Internet by Storm  1,612 Views (comments)
"Limited link marketing", or "pixel marketing", all started witih the Million Dollar Homepage created by Alex Tew. Then came the 1000 Word Page, and now we have expert Internet marketers creating the 500 Word page, the 1024 Ad page, and a new software program to allow even a beginner to put up their own limited link or pixel marketing page.

Email Spam Loses Spam Queen Laura Betterly  2,598 Views (This article has 4 comments)
Internet Marketing may have a chance to clean up its image, with the retirement of Queen of Spam Laura Betterly. Betterly, who gave work-at-home moms as well as Internet marketers a bad name, says now that spam is bad.

Internet Marketing Services Website Offers Internet Marketing Background Information  1,853 Views (This article has 1 comment)
Internet marketing is a very hot topic, and Internet marketing services are in big demand. Rad Research is now offering a meta Internet marketing site which pulls together links to dozens of sorts of Internet marketing resources.

SpamAssassin 3.10 Released, with ISIPP’s IADB Sender Accreditation Support  1,659 Views (comments)
SpamAssassin has released version 3.1.0 of their fine spam filter product, and it includes support for the Institute for Spam and Internet Public Policy's wonderful Email Senders Accreditation Program! This means that SpamAssassin will check to see whether a sender is listed with ISIPP's ...

Europeans to Be Offered TeXXXt Messages with New Mobile Porn Service  3,652 Views (comments)
It had to happen. With pay-per-jolly phone centers, adult-content Internet sites, and all of the other services to which those of a mind can avail themselves, it's only surprising that it took someone this long to launch it: the mobile porn ...

Utah Opens Child Email Address Registry for Business, All Commercial Mailers Must Comply by August 15th  2,063 Views (This article has 1 comment)
From Aunty's friends over at the Institute for Spam and Internet Public Policy: The Institute for Spam and Internet Public Policy (ISIPP) is warning that all commercial email senders are now required to either comply with the child protection email address registries and registry ...

New July 1st Child Email Address Registry Laws a Big Surprise Affecting All Emailers  1,771 Views (This article has 1 comment)
From Aunty's friends over at the Institute for Spam and Internet Public Policy: NEW JULY 1st CHILD EMAIL ADDRESS REGISTRY LAWS A BIG SURPRISE AFFECTING ALL EMAILERS, WARNS INSTITUTE FOR SPAM AND INTERNET PUBLIC POLICY "Jail Time, Large Penalties, and Private Actions Facing All Commercial ...

Spam King Scott Richter’s Bankrupt Real Big Notice to Creditors  1,955 Views (This article has 1 comment)
Now here is a real irony: as Aunty reported here previously, Spam King Scott Richter has filed for bankruptcy. Now his company, OptInRealBig.com must notify all potential creditors (that's people to whom he owes money or whom believe that he owes them money) ...

As Seen Online — Local Business Finally Figures Out the Internet (and Newspapers, Yellow Pages May Feel the Pinch) (News Release)  1,257 Views (comments)
A catering company in a suburban Connecticut town eliminates its Yellow Pages advertising, which once ran to $12,000 a year, in favor of promoting its website. For a growing number of small businesses, local Internet marketing is proving cheaper, and more successful, than ...

You’ve Got eWine - Court Says You Can Buy Wine on the Internet  2,133 Views (This article has 8 comments)
In case you thought it was bad that teenagers can buy tobacco over the Internet, a court - make that the Supreme Court - has just ruled that you can buy alcohol, specifically wine, over the Internet, and that individual states shall not ...

Federal Trade Commission Seeks Input On CAN-SPAM  1,297 Views (This article has 1 comment)
The Federal Trade Commission (FTC) has announced that they are seeking comments on several aspects of CAN-SPAM which they will be clarifying or modifying. According to the FTC, the proposed clarifications or modifications to CAN-SPAM include modifying the definition of "sender" to make it ...

FTC Publishes Notice of Proposed Rulemaking (Email Marketing)  1,233 Views (comments)
From the FTC: FTC Publishes Notice of Proposed Rulemaking Agency Seeks Comment on Definitions and Substantive Provisions Under the CAN-SPAM Act The Federal Trade Commission published a Federal Register notice today seeking public comment on certain definitions and substantive provisions under the Controlling the Assault of ...

CAN-SPAM Smack Down for Spammers Hiding Behind Affiliates (Email Marketing)  2,528 Views (This article has 2 comments)
A little-known but powerful clause in CAN-SPAM ensures that spammers cannot hide behind their affiliates to avoid CAN-SPAM liabilty. Prior to the passage of CAN-SPAM, people selling products which were being advertised by spam were often able to escape liability by ...

The Once and Future Spam King: Scott Richter Files Bankruptcy on Microsoft, But Don’t Count Him Out Yet  1,671 Views (This article has 1 comment)
Many of Aunty's readers will remember that last year Aunty featured an exclusive interview with Spam King Scott Richter, during which he stated that "I actually do not do what I do for the need of money," and may also remember that he ...

Big Bust for Porn Spammers  3,737 Views (This article has 1 comment)
The Federal Trade Commission (FTC) this week has announced the first big bust of spammers under the so-called "plain brown wrapper" provisions of CAN-SPAM. The plain brown wrapper rules require that, in addition to the CAN-SPAM requirements for commercial email to which all commercial ...

Most Hated Spam? Survey Says…”Business Relationship” Spam!  1,627 Views (comments)
Quick, what is the most hated form of spam? "Oh, that's easy," you say, "that has to be malicious, infectious spam. Or maybe that annoying Rolex spam we've seen so much of lately." Bzzt! Wrong! According to an informal but interesting poll on the wildly popular ...

Top U.S. Export? Survey Says - Spam!  2,134 Views (This article has 1 comment)
If you received spam today (and if you are reading this, and therefore by definition online, the odds are about 99.99% that you did), the odds are also very good that it came from the Good Old United States of America. Yes, that's right, ...

AOL Thief Can’t Plead Guilty, Says Judge  2,041 Views (comments)
Earlier this week Aunty told you that the former AOL employee who stole the email addresses of 92 million AOL users, and then sold them to a spammer for $100,000, was due in Federal court and was going to plead "guilty" to charges ...

10 Things You Should Know About CAN-SPAM  1,934 Views (This article has 4 comments)
[Reprinted with permission from the Institute for Spam and Internet Public Policy] 10 Things You Should Know About CAN-SPAM 1. CAN-SPAM applies only to commercial email. 2. CAN-SPAM applies to email for which a primary purpose ...

FTC Defines “Commercial Email” Under CAN-SPAM (Email Marketing)  2,008 Views (This article has 1 comment)
It's one of the most widely anticipated pronouncements from the Federal Trade Commission since the Paramount Antitrust Case. As they were charged with doing under the CAN-SPAM Act of 2003, the Federal Trade Commission has today announced the official definition of "Commercial Email" as ...

DMA to FTC: Here’s how to define “commercial email” - Everything, Except Anything Our People Send  2,317 Views (comments)
The Federal Trade Commission is accepting (indeed soliciting) comments from the public regarding certain aspects of CAN-SPAM, including the much discussed "primary purpose" definition. The gist of this aspect of the law is that if the primary purpose of an email is ...

Guy Kawasaki on the Art of Email  1,803 Views (comments)
Guy Kawasaki's newest book, "The Art of the Start: The Time-tested, Battle-hardened Guide For Anyone Starting Anything" was just released today, and it's hot - even hotter than the flame which burns bright on its cover. While it's a wonderful book for ...

This List Tells You Who Is Advertising in Spam  2,013 Views (This article has 1 comment)
Aunty is a big fan of that section of CAN-SPAM which allows for prosecution of the people who are advertising in spam, in addition to those who are sending the spam. Aunty has long said that going after the advertisers makes a ...

“Did They Read It” Service Tells Senders Whether, When, and WHERE You Read Their Email  5,815 Views (This article has 16 comments)
Users of the "Did They Read It" ("DTRI") service run their email to you through the DTRI server, where a web bug is embedded in the email. When you open the email to read it, the web bug reports back to DTRI that you have opened the email, and where, geographically, the IP address you are using is located.

Advertiser Accountability under CAN-SPAM  1,856 Views (comments)
We had a really proud moment here this week, when Senator John McCain said, during the Senate Commerce Committee Hearings on the effectiveness of CAN-SPAM to date, "If the FTC can't find the spammers, it should do the next best thing: go after the businesses that knowingly hire spammers to promote their goods and services..." Senator McCain is referring to Section 6 of CAN-SPAM, which holds those who knowingly advertise in spam responsible just as if they had sent the spam themselves.

The Ten Commandments of Collecting Email Addresses on Your Website  2,936 Views (This article has 8 comments)
As anyone who runs a website these days knows, or should know, the recently enacted CAN-SPAM Act of 2003 makes it incumbent on emailers to either be able to establish a certain type of relationship with an email recipient or to adhere to ...

Opt-Out “Do Not Email” Suppression Lists - Who, What, and How?  2,720 Views (comments)
In a law rife with grey areas, the CAN-SPAM Act of 2003, one of the greyest is the requirements surrounding the handling of opt-outs, and the related creation of suppression ("do not email") lists. This is a responsbility which falls squarely on ...
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