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Summary: Word has leaked out about Amazon Video on Demand - which allows you to stream videos from Amazon rather than having to download videos from Amazon - and which will replace Amazon Unbox. In fact the streaming is the main difference - Amazon Unbox allowed you to download television shows and movies from Amazon. With Amazon Video on Demand - because it's streaming - you can start watching the television show or movie instantly, because you don't have to wait for anything to download.

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Word has leaked out about Amazon Video on Demand - which allows you to stream videos from Amazon rather than having to download videos from Amazon - and which will replace Amazon Unbox. In fact the streaming is the main difference - Amazon Unbox allowed you to download television shows and movies from Amazon. With Amazon Video on Demand - because it’s streaming - you can start watching the television show or movie instantly, because you don’t have to wait for anything to download.

Said Amazon VP Bill Carr, “For the first time, this is drop dead simple. Our goal is to create an immersive experience where people can’t help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button.”

And that’s the key - watching a movie right from Amazon with the click of a button, instead of waiting for it to download.

And, anticipating the “but with a download we can keep it for awhile” objection, rumour has it that with Amazon Video on Demand you get to retain access to the video so that once ordered, you will be able to stream the video more than once.

In order to take advantage of Amazon Video on Demand, you need the Sony Bravia Internet Video Link. Fortunately, you can buy it right from Amazon (with free shipping if you are a Prime customer!) here. The Sony Bravia is a bit pricey at $299, but then, going to 10 movies at a theatre would cost you about the same.

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